On Episode 1 of UFC 201 Embedded, UFC strawweight Karolina Kowalkiewicz takes her dog to a final training session, then runs through a video game version of her upcoming bout against Rose Namajunas. In real life, “Thug” Rose hikes with her own canine training partner in the Colorado Rockies and goes for sushi. UFC welterweight Tyron Woodley spends an afternoon at home with his family in Missouri, and welterweight champion Robbie Lawler takes in a baseball game before getting back to work in the gym. UFC 201 Embedded is an all-access, behind-the-scenes video blog leading up to the world welterweight championship at UFC 201, taking place Saturday, July 30 on Pay-Per-View.
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UFC® is the premier mixed martial arts (MMA) organization and largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Singapore and Sao Paulo, UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe. UFC programming is broadcast in 158 countries and territories to over one billion TV households worldwide in 21 different languages. The UFC has a multi-year broadcast agreement with FOX in the U.S., which annually includes four live events broadcast on the FOX network, as well as The Ultimate Fighter® reality television show and thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In 2014, UFC launched UFC FIGHT PASS®, a digital subscription service that is available throughout the world with exclusive live events, thousands of fights on-demand and original content. The UFC organization also licenses over 100 UFC GYM® locations, and owns UFC.TV® (offering live event broadcasts and video on-demand around the world), UFC FIT® (an in-home fitness and nutrition program), UFC Magazine, and has a videogame franchise with EA SPORTS, UFC Fight Club®, UFC Fan Expo®, UFC branded apparel, DVDs and Blu-rays and Topps Trading Cards.