Samsung Developer Conference 2017 Session
Speaker: David McIntosh – Tenor
Mobile messaging dominates personal communication, with people now relying heavily on visuals to express their thoughts and feelings. Thirty years after its creation, the GIF is exploding as a primary way people communicate – and as a valuable marketing medium for content creators and brand advertisers. Join us for a thought-provoking conversation on the power of visual expression – including data insights from the Tenor Emotional Graph and real-world expertise from top marketers activating consumer engagement using GIFs.