Paramount put some muscle behind the August 27th Blu-ray and DVD debut of the action-packed dark comedy PAIN & GAIN with a traffic-stopping billboard on world-famous Sunset Boulevard in West Hollywood. Live body builders put on a dazzling display of pecs and abs above the Sunset Strip as they built muscle—and awareness—for the home entertainment debut.
Actress Bar Paly, the film’s stunning female lead, dropped by to take in the display, as did Brian Nguyen, the expert trainer who helped get Mark Wahlberg into killer shape for the film.